Background
A mobile wellness platform built for teenagers preparing for competitive exams (JEE/NEET).
What is JEE/NEET exams?
Two prominent national-level entrance exams in India for Engineering and Medical colleges.
Teenagers who appear in these exams are under a ton of pressure.
The goal was to increase emotional engagement and long-term retention by making the app feel emotionally relevant and habit-forming.
Timeline: 6 months
Role: UX Researcher
Product Designer
Collaborate: Developers
PMs
Counselors
I worked as a UX Researcher and Product Designer, collaborating closely with counselors, product managers, and developers.
My goal was to:
1. Understand what motivates teenagers to engage with emotional wellbeing tools
2. Discover effective gamification patterns to drive retention
3. Deliver research-backed design recommendations for product improvements
My Role
& Goals 🎯
Problem 🧐
Teenagers preparing for intense exams often experience anxiety, burnout, and isolation — yet avoid mental health apps that feel generic or non-relatable.
Early app usage data showed very low daily active users (DAU) and poor in-app retention, despite having a strong value proposition.
Business
User
Visual Design
Thank You!
Key Insights
200%
DAU increase
65%
Improved Retention
DAU increased by 200% (1–3 users → 9–10 users/day)
Retention improved by 65% over a 4-week cycle
Helped secure funding conversations and validated concept with education partners
UX Research Process 📌
Defined research goals and planned a mixed-methods study using
survey and user interviews.
Target users: Teenagers (16-18)yo preparing for JEE/NEET
Google Forms survey (quantitative: 20+ responses)
Semi-structured interviews with 8 users
Thematic analysis using FigJam to identify behavior patterns and emotional motivators
Research Methods Used
Research Planning & Execution
User Insights
Routine is hard — users need help building habits
Users are emotionally overwhelmed but struggle to open up
Users prefer quick, low-effort emotional outlets
Based on our research with JEE/NEET aspirants, we mapped out a future-state journey that captures what an ideal interaction with the app could look like — emotionally and functionally.
To-Be Scenario Mapping
Visualising ideal user journey based on research and insights
Designed a daily mood tracking feature: users select their mood and reason, optionally journal, and get content suggestions based on input
Collaborated with counselors to map moods to support resources
Step 2
Step 1
Delivered wireframes and Hi-Fi Design prototypes to the dev team.
Step 3
Designing
Application
Increased DAU's by Conducting User Research
