0%User Satisfaction
0+Data Files Merged
0%Improved Decision Time

01 · Context

Riyadh Airport was preparing for large-scale hiring, where every candidate had to be evaluated across technical, leadership, and psychometric assessments, with multiple competencies in each. The challenge: Design a dashboard that gives assessors everything they need to make faster and more confident hiring decisions.

02 · Process

01
Research
Stakeholder interviews, workflow analysis, to surface real user pain points.
02
Define
Synthesising findings into a clear problem statement, and measurable success criteria.
03
Design
Iterative wireframes and high-fidelity prototypes, pressure-tested against user mental models.
04
Deliver
Developer handoff with annotated specs, a component library, and usability validation post-launch.

03 · Research

Validating user workflow

We began by understanding how assessors currently evaluate candidates.
Through stakeholder discussions, workflow analysis, and competitor benchmarking, mapping user journey pain points emerged around fragmented data, manual reporting, and the lack of actionable insights.

These findings shaped the dashboard before a single interface was designed.

In Their Own Words

"Managing candidate data across multiple files slows down every evaluation."

"I need all assessment files in one place before I can confidently make a decision."

"Generating reports manually takes too much time, I want more insights, not paperwork."

Stakeholder Discussions · Workflow Analysis · Finding Pain Points

Research Insights

01

Fragmented Information

Candidate data is scattered across Excel sheets, Word reports, and assessment files,
making it difficult to access everything in one place.

02

Limited Decision Support

Assessors lack a consolidated view of technical, leadership, and psychometric performance,
making comparisons slower and less confident.

03

High Manual Effort

Generating reports, calculating scores, and preparing evaluation summaries require repetitive manual work, increasing the chances of delays and errors.

Design Opportunity

How might we centralize candidate information and surface meaningful insights that reduce manual effort while enabling faster, more confident hiring decisions?

04 · Problem

Problem

Assessors relied on Microsoft Excel and Word to evaluate candidates, requiring manual data entry, fragmented record management, and report generation across multiple files.
This made recruitment workflows slow, error-prone, and difficult to scale.

Constraints

Existing workflows depended on familiar Microsoft Office tools and large datasets, making it essential to improve efficiency without disrupting the assessment process or compromising data accuracy.

How Might We

Centralize candidate assessments and automate repetitive workflows to provide real-time recruitment insights, enabling faster, more informed hiring decisions while reducing administrative effort?

05 · Ideation

From Insights to Product Direction

Rather than jumping straight to high-fidelity screens, I first mapped out how information should be organised what assessors need to see, in what order, and at what level of detail.

Information Architecture

Challenges Faced

Challenge 1

Information Prioritization

The home screen displayed a large volume of information, making it difficult to identify what mattered most. The challenge was to prioritize content without sacrificing context.

Challenge 2

Reducing Navigation Complexity

The assessment structure spanned multiple nested levels, increasing navigation effort. Users needed a simpler path to access detailed information quickly.

06 · Solution

Feature-by-Feature

Detailed Walkthrough

Dashboard Homepage
Reducing Cognitive Load
Easy Search and Filter
Data Visualisation
Feedback loop

Dashboard Homepage

OverviewKey metrics surface the current recruitment status, total candidates, completed/pending evaluations.

Task ManagementAssessment completion is visualized through progress charts, while scoring criteria remain readily accessible from home page.

Progress TrackingA prioritized task list highlights upcoming tasks and pending actions, allowing users to quickly resume work without navigating through multiple screens

01 / 05

07 · Impact

Faster Decisions, Off the Spreadsheet

For the User
80%
User Satisfaction

Assessors rated the new experience 80% on satisfaction after launch. With every assessment unified in one view, evaluations that once meant juggling Excel sheets and Word reports now happen in a single, focused workspace.

For the Business
65%
Faster Decision-Making

Automated scoring and report generation removed the heaviest manual steps. Assessors reached confident hiring decisions 65% faster, spending their time on candidates rather than paperwork.

08 · Reflection

the biggest lesson

is more than the

interface.

Designing for confidence
I learned that enterprise UX isn't about removing complexity, it's about presenting the right information to support confident decisions.

Balancing business & user needs
Collaborating with stakeholders and engineering reinforced the importance of aligning user experience with operational goals and technical constraints.

Validating assumptions via Research
Journey mapping, usability testing, and AI-Powered rapid prototyping helped replace assumptions with evidence, leading to more effective solutions.